Do you have the latest social media marketing tips? Here are some you should certainly add to the list if you want to enjoy success.
#1 Have a plan for your social media channel – Many companies find it overwhelming to have to create content for their social media channel. Worse, some companies create one type of content and then send it out across their social media platforms. You need to be creating a plan for your social media channel. Your plan needs to include choosing a channel (i.e. Facebook), the goal (i.e. sales goal), who you are targeting, the structure, type of content (i.e. video), your tone (i.e. funny), the desired action (what behavior do you want from the user) and your channel integration.
#2 Consistently deliver content – One of the quickest ways to grow the number of followers you have is to be consistent. Put the proper system in place to make sure you are always providing relevant posts that are valuable and interesting to your audience. Don’t overwhelm your followers by providing the same type of posts repeatedly, instead manage your categories and make sure you are not repeating posts.
#3 Strategically implement hashtags – One way to help increase your social media success is to avoid random hashtags and instead use a strong hashtag that will tie your campaign pieces together. Use a hashtag that’s both easy to remember and easy to spell. Make sure it’s not already being used by someone else. Once you have your hashtag created you should follow the conversation and then join it.
#4 Host a private hangout on air event – The success of social media is often linked to having an open dialogue with the right people. Google+ is a great tool to help you build lists. You can do this a number of ways. One that works great is to combine Google+ hangouts on air with a private community to ensure you have an open dialogue with the right people. Get away from the general chatter and engage the right audience.
#5 Try Pinterest and see if it works for your brand – Pinterest is a popular social media channel, especially among women. You do not necessarily need to have something visual to show to be successful with Pinterest. Play with it, experiment, see if it can be helpful in branding your product.
There – you now have 5 excellent tips that should be part of your repertoire for social media marketing success!